April 9, 2019

The International Food and Drinks Event occurs every two years and we attended IFE yet for the third time. We were so pleased to see so many more vegan and free-from brands! We also met a lot of new lolly lovers who really liked what our lollies have to offer.


From 17 – 20 March 2019, ExCel London opened their doors for all food and drink lovers from all across the globe. At IFE you can discover emerging food and drink trends and even get a change to taste them all. You can also get inspired by brands and key figures of the business or meet some of the new brands on the block and get to know them. 

We talked to a lot of new brands about what they were selling and we noticed something. We saw three reoccurring trends: vegan, plant-based and free-from foods. A lot of brands are going in the organic direction which we were really pleased with. Not only were the foods becoming organic certified, but also sustainable packaging was becoming popular. 

During the event we could finally announce that our lolly wrappers are going to be compostable! We got a lot of positive reactions from you guys and from people at the event. And we are so glad we can finally tell the world!

Photos of our amazing lolly team!

Photos of our amazing lolly team!

LICKALIX hand makes organic, all-natural ice lollies (otherwise known as popsicles, pops, ice blocks or frozen smoothies on a stick) that are gluten free, lactose free, dairy free, nut free AND totally free from all 14 major EU allergens! Our lollies are handmade in our London kitchen and contain no refined sugars and made with love by the guys and gals at LICKALIX. Some of our top flavours include Strawberry Lemonade, Mango Raspberry Swirl, Simply Chocolate, Oh So Berry, Caribbean Twist, Strawberry Banana Smoothie and Natural Cola. We also have a collaboration with Mr Men and Little Miss which includes two yummy multipacks Super Strawberry and Citrus Burst that are available to purchase via OCADO, the online supermarket.

Our lollies can be purchased in over 800 UK retailers nationwide or in Ocado, Planet Organic, As Nature Intended, Wholefoods, Picturehouse Cinemas, Jamie’s Italian restaurants or directly through us at a festival via our really cute vintage VW camper van. For more information, please contact us or find us on Instagram @lickalixltd. Oh yes and we are now 100% plastic free! Our impulse range will now be packed in compostable wrappers and will have the Plastic Free trustmark rewarded to us by The Plastic Planet. We are the first company in the world (in the frozen desserts industry) to be rewarded the Plastic Free trustmark therefore the first company to be #plasticfree! Saving the world one lolly at a time!

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